Registration for the eleventh annual Live Healthy Iowa Kids 10 Week Wellness Challenge has opened! This 10-week challenge (Jan 27-Apr 4) will encourage Iowa’s youth to consume healthier foods/beverages, as well as, increase physical activity minutes. During the entire ten weeks, youth will tracking their activity minutes and during two-week time periods, the youth will track fruit intake, vegetable intake, milk consumption, water consumption and screen time minutes.

The challenge is designed in a competition format so schools can choose to compete against other schools in their neighborhoods or they may choose to offer competition amongst their own classrooms.

"The kids really enjoy this challenge," said Lisa Weber, coordinator for Live Healthy Iowa Kids, "they enjoy the competition and without even knowing it, they are making healthier, life-style changing choices because of it!"

The challenge is free for all youth and Live Healthy Iowa Kids is proud to offer weekly motivational emails, an online team tracking page, opportunities to win incentives during and after the challenge and access to many online resources. As usual, five teams will be awarded at the end of the challenge with cash prizes for their school’s PE/Health department; 1-$1,000 and 4-$500.

Interested in getting your school involved? Check out www.livehealthyiowakids.org or contact Lisa at 888-777-8881x116 or lisa.weber@livehealthyiowa.org.

Live Healthy Iowa Kids was created in 2004 as a program of the Iowa Sports Foundation. Live Healthy Iowa Kids’ youth initiatives are free programs encouraging Iowa’s youth to be more active and learn about healthy food choices in a positive, fun way. Since they began, nearly 1 million youth have participated in the 10 Week Wellness Challenge, Go the Distance Day and Fall Fitness Day.