After more than a quarter-century in Story City, the VF Outlet will be leaving town this fall.
“We will be relocating our Story City store to a brand-new location at the Outlets at Des Moines in October,” said Amy Music, a spokesperson for the VF Outlet corporation.
“After more than 25 years at the current location, it was hard to leave, but in the current mall we could no longer provide our customers with the type of shopping experience they deserve,” Music said.
The mall in Story City is owned by VF Mall Realty Management Iowa and is located at 324 Factory Outlet Drive.
“We are very excited about our upcoming move and very much look forward to continuing to serve the greater Des Moines area including our super loyal existing customers from Story City,” Music said. “This new outlet center will provide our customers so many additional reasons to make the trip while still enjoying the best VF Outlet has to offer.”
With the mall location now available for sale, the Roland-Story school district has been in closed negotiations recently to consider purchasing the location.
On July 20, the school board voted unanimously to purchase the outlet mall property for $540,000. The purchase is contingent on the successful passage of a bond vote for a new athletic stadium and auditorium upgrades; that bond election will likely be scheduled for sometime in February.