SUBSCRIBE NOW

Nevada's Bricktown Bakery is a nod to town's history, with a twist of new

Sara Jordan-Heintz
Contributing writer

Nevada's Bricktown Bakery sold 2,700 donuts the first Saturday it was open. Co-owner Paula Feltner has been thrilled with the outpouring of support her business has seen in the month since.

“We’re basically a 24-hour operation at this point," she said. "We’re making doughnuts all afternoon, they’re fried all night, and things are baked all afternoon. It’s a never-ending cycle until Saturday night when we rest, then Monday afternoon when it all starts up again."

Bricktown Bakery is located at 1105 Sixth St., Suite 102, adjacent to Feltner and her husband Mike’s business Thisday Photography. The couple fell in love with the historic building, seeing potential as not only a place for their 14-year-old photography studio but also a location for a new venture.

Bricktown Bakery, 1105 Sixth St., Suite 102, recently opened in downtown Nevada. Its co-owner, Paula Feltner, has been thrilled with the outpouring of support her business has received this first month it has been open.

Feltner said for the past several years she’s enjoyed baking small batches of doughnuts for her friends. After doing some number crunching, the pair decided to open their own bakery. Originally, the plan was to only make doughnuts, but the community had an interest in a full bakery opening in town.

The name is a nod to the downtown’s history.

“We got to thinking how much these buildings in downtown Nevada are brick, and Nevada was a brick hub for central Iowa — there were three brick factories around the edges of Nevada in the early 1900s,” Feltner said.

Renovations to the space included building a kitchen, exposing the brick walls, redoing floors and fixing up an old cabinet found in the basement, putting a pastry cabinet on top of it in the bakery.

All items are baked fresh daily, with day-old doughnuts given away. On average, Feltner said Bricktown sells 1,000 donuts on weekdays and around 2,000 on Saturdays.

Paula Feltner works at the Bricktown Bakery she recently opened with her husband Michael on Tuesday, Nov. 3, 2020, in Nevada, Iowa. Feltner was offering a free cake doughnut to customers with an "I Voted" sticker.

Classics are always available, including long Johns, bismarks, glazed donuts, cake donuts, fritters, bear claws and pinecones (a cinnamon pastry). Seasonal cake donuts are also offered. Pastries include turnovers, pinwheels, cupcakes, tiny pies and stacked brownies.

“Happy accidents” are some of the most popular items sold.

“I love Bob Ross,” Feltner said. “Our happy accidents are a cake donut that got a little too balled up. We smash it down and put some yummy filling on top, like apple pie or cherry filling or German chocolate filling.”

Hard scoop ice cream, drip coffee, hot cider and cocoa are also at the ready.

Doughnuts are pictured at Bricktown Bakery in Nevada.

“We’re a nice mix of an old school doughnut shop with a twist on the new,” she said.

Feltner said she is planning a special 12 Days of Christmas event, where a different seasonal doughnut will be offered in the days leading up to Christmas. She said pies and strudels are expected to be in demand this holiday season. The bakery will close at 2 p.m. Christmas Eve.

The bakery is open 7 a.m. to 2 p.m., Tuesday through Saturday. It can be reached at 641-336-6887 and office@bricktown-bakery.com. Order online at www.bricktown-bakery.com.