OPINION

New company changing way Story County farmers use data

Staff Writer
Story City Herald

Story County farmers are seeing a completely different and new option when it comes to using data to increase profitability and productivity. And the biggest difference? It’s coming from an independent company completely unaffiliated with the seed, fertilizer and equipment companies farmers are used to seeing.

TrueHarvest, the new yield benchmarking service created by FarmLink, is showing farmers for the first time ever how their fields performed relative to comparable land in comparable conditions. With this apples-to-apples comparison, which takes into account things like sun, soil, water and topography, farmers can see the yield potential for their fields. With this comparison, TrueHarvest changes how farmers make resource decisions, and how they assess input performance.

In addition to bringing the never-before available service of yield benchmarking to Story County farmers, TrueHarvest is different in that, unlike other products, TrueHarvest doesn’t require farmers to provide data to benefit from it.

TrueHarvest, which just became available to Iowa farmers in February, is a first-of-its kind yield benchmarking service created by FarmLink. Through its association with MachineryLink, the company used more than 3 million acres of real yield data from across the country, coupled with more than 600 million data elements related to sun, soil, water and topography to create the yield benchmarking service.

Now, farmers can compare their land to peer land, including weather conditions. When comparing to various percentile points of performance, if Story County land had performed at the 75th percentile, another $18.5 million in corn and soybeans could have been realized by our farmers (based on closing prices on June 6, 2014.) For the Iowa as a whole, corn and soybean farmers could have seen approximately $1.6 billion in increased revenue (based on February 2014 prices)*. Across the United States, the TrueHarvest benchmark service identified $11 billion on the table in corn and soybeans in 2013*.

TrueHarvest selected Iowa for its initial availability because its farmers are some of the most productive in the country. People interested in learning more about TrueHarvest can go to www.mytrueharvest.com or by calling 888-839-5944.