OPINION

2014 Return on Investment

Staff Writer
Story City Herald
2014 Return on Investment

—by Sara Wilson, UWSC Marketing Director

The United Way of Story County (UWSC) 2014 LIVE UNITED campaign has concluded, and the generosity of Story County has resulted in another record-breaking total - $2,058,833! We truly thank you for impacting the education, income and health of individuals and families in our community! The countywide goal of $2 million was exceeded, but more importantly, you helped change the lives of your friends, colleagues and neighbors.

The campaign is a great start, but did you know the value of your contribution is even greater? We decided to once again estimate the return on your investment when you donate to the LIVE UNITED campaign. For every dollar you contribute to UWSC through the annual campaign, you actually receive a $1.64 return on your investment. For a graphical breakdown, please contact our office. But we’ll try to explain it in text …

Current year support, which includes the LIVE UNITED campaign, Endowment donations and Golf Fore Kids fundraising resulted in the $2,058,833 number. Some UWSC program partners used their allocations to leverage additional revenue, resulting in $640,292. Another $523,855 can be added through collaborations and special projects such as Grade-Level Reading initiatives and the summer programs in Ames and Nevada. Finally, $147,598 has been saved to UWSC and partner agencies because UWSC mobilized volunteers for the Day of Caring, summer programs, Women with Initiative mentoring and more.

Add all those figures together, and the 2014 total impact adds up to $3,370,578. Do a little math with that number and the campaign number using a percentage change formula, and it results in a $1.64 return on investment for every $1 donated. As a donor myself, I feel really good about that return!

We couldn’t make the impact we do without supportive businesses, partner agencies providing much needed services and a very generous community. Thanks again for all you do for Story County! Let’s continue to follow our passion and give, advocate and volunteer to make positive change. That’s what it means to LIVE UNITED.

United Way of Story County is a strategic leader in building county-wide partnerships to identify needs and to develop, support, and evaluates effective human services, especially in the areas of education, income and health, for our diverse community.